Our Mission

The Academy's Mission

The British Academy of Film and Television Arts supports, develops and promotes the art forms of the moving image, by identifying and rewarding excellence, inspiring practitioners and benefiting the public.

With an expert industry membership of nearly 6500 individuals, globally, we focus attention on the highest achievements of films, video games and television programmes shown in the UK each year in order to motivate and inspire those who make them, and to educate and develop the taste of those who watch them.

The promotion of excellence extends far beyond our Awards ceremonies. As a charitable organisation, the Academy plays an equally powerful role at our headquarters at 195 Piccadilly, across our nations and regions, in cinemas, schools and communities in the UK and US.

Giving our members, the industry and the public the opportunity to learn first-hand from leading practitioners is one of the key services the Academy provides. By showcasing the crafts of film, television and video games production, we provide a forum for knowledge to be shared across disciplines, which in turn stimulates higher standards across the board.

Diversity

BAFTA is committed to promoting and supporting diversity across the industry sectors it represents:

• BAFTA is a member of the Cultural Diversity Network , made up of all the major broadcasters in the UK, as well as BAFTA, Skillset and PACT. It seeks to provide a platform for collective action on the key issues of diversity in the media, enabling member organisations to communicate with one another and challenge each other to do better, to be more imaginative and to ensure the needs of our multicultural audiences are met.
• BAFTA is also a signatory to the Equalities Charter for Film , a forum of businesses, guilds, unions and trade associations led by the UK Film Council committed to using their influence to create a socially and culturally diverse film industry in which people from all backgrounds can thrive and achieve their potential.

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